Last updated: July 8, 2026

Liimmi GmbH operates this website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated experience (the "Services"). Liimmi is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, or subscribe to receive updates from us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

At this stage, we collect or process the following categories of personal information:

●      Email address: collected when you subscribe to our newsletter or request to be notified when a specific product becomes available.

●      Device and usage information: including information about your device, browser, network connection, IP address, and how you interact with or navigate our website. This information is collected automatically via cookies and analytics tools.

●      Communication with us: when you contact us, for example via email or our contact form, we collect your email address (required) and the content of your message. Our contact form also lets you provide your name and phone number, both of which are optional.

Personal Information Sources

We may collect personal information from the following sources:

●      Directly from you: when you subscribe to our newsletter, submit a product availability notification request, or contact us.

●      Automatically through the Services: from your device when you visit our website, through the use of cookies and similar technologies.

●      From our service providers: when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

How We Use Your Personal Information

At this stage, we use your personal information for the following purposes:

●      Newsletter communications: if you have subscribed to our newsletter, we use your email address to send you updates about our products, collections, and launch news. You can unsubscribe at any time.

●      Product availability notifications: if you have submitted a "Notify me when available" request, we use your email address solely to notify you when the specific product you indicated becomes available. We will not use this email address for any other purpose, including marketing, unless you separately subscribe to our newsletter.

●      Website analytics and improvement: where you have given your consent via our cookie banner, we use anonymised usage data collected via Google Analytics to understand how visitors interact with our website, in order to improve its performance and user experience.

●      Communicating with you: we use your personal information to respond to your enquiries and to maintain our relationship with you.

●      Legal compliance: we use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies.

How We Disclose Personal Information

At this stage, we disclose personal information only in the following circumstances:

●      With Shopify: our website is hosted by Shopify Inc., which processes personal information on our behalf in order to operate and maintain the Services. Please see the "Relationship with Shopify" section below for further details.

●      With Google: we use Google Analytics to collect anonymised usage data. Google may process this data on servers located outside your country of residence. For more information, please visit Google's Privacy Policy at https://policies.google.com/privacy.

●      For legal reasons: we may disclose your personal information to comply with applicable legal obligations, respond to subpoenas, search warrants, or similar legal requests, or to protect or defend the rights of Liimmi or others.

●      In connection with a business transaction: for example, in the event of a merger, acquisition, or bankruptcy.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users. Depending on where you live, you may exercise certain rights with respect to your personal information at https://privacy.shopify.com/en.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website. Some cookies are strictly necessary for the website to function. Others help us understand how visitors use our website (analytics cookies) or are used for marketing purposes. You can manage your cookie preferences at any time using the cookie settings banner displayed when you first visit our website.

We currently use the following tracking technologies:

●      Shopify cookies: strictly necessary cookies required to operate our website.

●      Google Analytics: analytics cookies that help us understand how visitors interact with our website. Data collected is anonymised. You can opt out of Google Analytics tracking by visiting https://tools.google.com/dlpage/gaoptout.

For a full list of cookies in use, please refer to our Cookie Policy.

Third-Party Websites and Links

Our website may link to other websites or online platforms (such as Instagram, Pinterest, or Facebook) that we do not operate. If you follow those links, please take a moment to review their privacy and security policies, as they may differ from ours. We are not responsible for the privacy practices or content of third-party websites.

Children's Data

Our website is not intended for use by children under the age of majority in their jurisdiction. We do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the details below and we will delete it promptly.

More specifically, we do not knowingly collect personal information from a child below the minimum age at which they may give their own consent for information society services under the data protection law of their country of residence. This minimum age varies between the countries we serve.

Security and Retention of Your Information

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain your personal information for as long as is necessary to fulfil the purposes described in this Privacy Policy, including to comply with our legal obligations, resolve disputes, and enforce our agreements. When your personal information is no longer required, we will delete or anonymise it.

Specifically:

●      Newsletter subscriber email addresses are retained until you unsubscribe.

●      Product availability notification email addresses are retained until the relevant product notification has been sent, after which they are deleted unless you have also subscribed to our newsletter.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

●      Right to Access / Know: you may have the right to request access to personal information we hold about you.

●      Right to Delete: you may have the right to request that we delete personal information we maintain about you.

●      Right to Correct: you may have the right to request that we correct inaccurate personal information we maintain about you.

●      Right of Portability: you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

●      Managing Communication Preferences: you may opt out of receiving our newsletter at any time by using the unsubscribe link in any email we send you.

If you reside in the UK or European Economic Area

Subject to exceptions and limitations provided by local law, you may also exercise the following rights:

●      Objection to Processing and Restriction of Processing: you may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

●      Withdrawal of Consent: where we rely on consent to process your personal information, you have the right to withdraw this consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out before the withdrawal.

You may exercise any of these rights by contacting us using the contact details provided below or via the contact form on our website. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request. We will respond to your request in a timely manner as required under applicable law.

In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf. Before accepting such a request, we will require that the agent provide proof that you have authorised them to act on your behalf, and we may need to verify your identity directly with you.

Complaints

If you have complaints about how we process your personal information, please contact us using the details provided below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities at https://edpb.europa.eu/about-edpb/about-edpb/members.

International Transfers

We may transfer, store, and process your personal information outside the country in which you reside. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date. Where required by applicable law, we will provide you with notice of material changes.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Liimmi GmbH

Hüttstrasse 25

6250 Kundl, Austria

Email: contact@liimmi.com

For the purpose of applicable data protection laws, Liimmi GmbH is the data controller of your personal information.